Each feature needed to be totally rewritten, and in order to do that they had to throw out what they built previously. Final Cut X looked and functioned poorly when it first came out because Apple bet their hand on a different software architecture and therefore had to totally rebuild their platform for it. Computers ended up going a totally separate direction, and as a result, the base code of their programs was not optimized to run on the computers of today.

Years ago Adobe bet their software hand on a certain software architecture being the wave of the future, and they were not right about that. If you've used Premiere Pro in the last couple of years, you probably have realized it's not the most stable platform, and it's also not the fastest.

It's not yet at a place where a Premiere Pro user can seamlessly swap over to it, but it can get there. Premiere Rush is, today, a bare-bones video editor with just enough features for a low-end video editor to be satisfied. Today, in the latter end of 2018, I think that Adobe's trials and tribulations on what 'cloud' meant over the last five years has finally resulted in a product that the average consumer is going to notice.

Premiere rush cost